Meridiem is a health and wellness brand I conceptualized, centered around the idea of "making good days." I drew inspiration from the Cartier crash watch to inspire the modern yet surrealist brand identity.
Ad mockups highlight Meridiem's bold, surrealist design and distinct color schemes, using playful rhetoric to appeal to a younger, vibrant audience. The gradient background reflects the smooth transition that takes place between morning, midday, and evening.
This line showcases three distinct products while highlighting the vibrant ingredients that enhance each part of the day. Morning products feature energizing green tones to reflect their green ingredients (e.g. matcha and spinach). Midday selections, through fuchsia hues, highlight the revitalization of the floral and dragonfruit. Evening products exhibit soporific ingredients such as lavender and melatonin through deep purple hues. This color psychology visually distinguishes each line while embodying the holistic brand itself.
