TSFF's 2024 Theme, ‘The Immersion of New York City,’ draws inspiration from the city’s vibrant and diverse energy. Using deep reds and film motifs, this piece captures the cultural richness of classic New York, serving as both the program cover and district-wide promotional poster. I chose to opt for pencil sketches image-traced on Illustrator to create a more 'organic' feel, aligning with the overall theme for the year.
Mockups showcase a branding concept for our ‘Meet the Interns’ Instagram series. I created faux Polaroids on Dazz Cam, adding a nostalgic touch with a sleek layout using brand colors to balance vintage aesthetics with a modern, tech-savvy feel. This design was presented to my graphic design team for feedback and immediately approved.
